Pre-Roll Video

A Pre-Roll Video ad automatically plays before a featured video on both mobile and desktop with non-skip functionality for videos up to 30 seconds.

Markets Availability Global excluding UK
Device Availability Desktop, Phone, Tablet
Dimensions (w x h) 640x360
Accepted Ad Formats MP4
VAST 2.0/3.0 Tag
VPAID 1.0 /2.0 Tag
3rd party vendor must be on BBC's approved vendor list
HTML5

N/A
Initial file load Max File Size: Up to 15 sec video: 1.1 MB
Up to 30sec video: 2.2 MB
Up to 60sec video: 3.3 MB
Up to 90sec video: 4.4 MB
Secondary (Polite) File Download Max Size: N/A
BBC approved third party vendor list Approved 3rd party Vendor List
Third Party Ad Serving Creatives Allowed - VAST Tag / VPAID Tag
Third Party tracking 3rd party impression and click trackers allowed.
Must be vendor on BBC's approved vendor list
Third Party Vendor requirements N/A
Execution Guideline Video Duration: 90 sec max
AVC: Yes (Baseline: Level 3.0)
Aspect ratio: 16:9 only
Resolution: 640x360
Video bitrate: Up to 512kbps
Video Codec: H.264
Frame rate: 25 FPS (PAL) recommended
Audio Sample Size: 16 bit (48 kHz) Audio bitrate: 96 kbps
Audio format:HE-AAC
Audio level range: -3 dBfs to -1 dBfs
Audio Channel: 2 channel stereo mix
Protocol: HTTP Progressive download
Animation/Looping Guidelines N/A
Banner Expansion Guidelines N/A
Video Guidelines 30s and below: can be skippable or non-skippable
31s and above: Must be skippable
Max duration: 90 sec

AVC: Yes (Baseline: Level 3.0)

Aspect ratio: 16:9 only

Resolution: 640x360

Video bitrate: Up to 512kbps

Video Codec: H.264

Frame rate: 25 FPS (PAL) recommended

Audio Sample Size: 16 bit (48 kHz) Audio bitrate: 96 kbps

Audio format:HE-AAC

Audio level range: -3 dBfs to -1 dBfs

Audio Channel: 2 channel stereo mix

Protocol: HTTP Progressive download
Audio Guidelines Sound will be on in this video content environment
Ad Submission Deadline 5 Working Days
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 12-Mar-2024